Website Design Overview
All of my website projects are built on a strategy created to determine the site's goals, target a specific audience, define the brand message, and develop a unique way to deliver that message to the audience in order to achieve the set goals. I use the information acquired from the discovery phase of my process to identify the business objectives for the website and develop measurable goals to gauge its success.
The Website Design Process
01. Kickoff Meeting
We initiate the website design process with a kickoff meeting. This meeting includes you and any key stakeholders from your company. We'll discuss your business, target audience, and the goals for the website. The information gathered from this meeting will guide our decisions throughout the design process. Please be prepared to discuss the following:
- An overview of your company
- Your company's target audience
- Key competitors in your industry
- Goals for the new website
- Likes/dislikes about your current website
02. Sitemap Planning
After the kickoff meeting, I'll compile my notes and create a website sitemap. The sitemap is a summary of all the pages that will be included on your website. It will serve as a structural overview and help me determine the number of pages that need to be designed.
Next, I'll begin wireframing the homepage and key service pages. Wireframes provide an overview of page structure, information architecture, user flow, functionality, and intended behaviors.
The final step in the process is design. I'll take your brand and combine it with UI/UX best practices, applying this design to the wireframes created in the previous step. I always ensure a mobile-first approach, so you'll have an idea of how your website will look on both desktop and mobile devices. Once the designs are complete, we'll schedule a meeting to review them. The website development phase will begin once all designs have been approved.
Note: If you decide to use a third party to develop your website, all design files will be organized and released to you upon approval.