All of my website projects are built on a strategy created to determine the goals of the site, target a specific audience, define the brand message and develop a unique way to deliver that message to the audience in order to convert on the goals. I use the information acquired from the discovery phase of my process to identify the business objectives for the website and develop measurable goals to gauge its success.
The Website Design Process
01. Kickoff Meeting
We start the website design process with a kickoff meeting. This meeting includes you and any key stakeholders from your company. We'll discuss your business, target audience, and goals for the website. The information gathered from this meeting will help us make decisions throughout the design process. Be prepared to discuss some of the following:
- An overview of your company
- Your company's target audience
- Key competitors in your industry
- Goals for the new website
- Likes/dislikes about your current website
02. Sitemap Planning
After the kickoff meeting, I'll compile my notes and create a website sitemap. The sitemap is a summary of all the pages that will live on your website. It'll serve as a structural overview and help me understand the number of pages that need to be designed.
Next, I'll start wireframing the homepage and key service pages. Wireframes provide an overview of page structure, information architecture, user flow, functionality, and intended behaviors.
The last step in the process is design. I'll take your brand, combine it with UI/UX best practices, and apply design to the wireframes created in the previous step. I always make sure to design mobile first, so you have an idea of what your website will look like on desktop and mobile. Once designs are complete, we'll schedule a meeting to review. The website development phase will begin once all designs have been approved.
Note: If you decide to use a third-party to develop your website, all design files will be organized and released to you at time of approval.